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Edward B. Tylor
(1832-1917) |
The word culture has many different meanings. For some it refers to an appreciation of good literature, music, art, and food. For a biologist, it is likely to be a colony of bacteria or other microorganisms growing in a nutrient medium in a laboratory Petri dish. However, for anthropologists and other behavioral scientists, culture is the full range of learned human behavior patterns. The term was first used in this way by the pioneer English Anthropologist Edward B. Tylor in his book, Primitive Culture, published in 1871. Tylor said that culture is "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society." Of course, it is not limited to men. Women possess and create it as well. Since Tylor's time, the concept of culture has become the central focus of anthropology.
Layers of Culture
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These
Cuban American
women in Miami, Florida have a shared subculture identity that is reinforced through their language, food, and other traditions |
1.
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communicating with a verbal language consisting of a limited set of
sounds and grammatical rules for constructing sentences
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2.
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using age and gender to classify people (e.g., teenager, senior
citizen, woman, man)
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3.
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classifying people based on marriage and descent relationships and
having kinship terms to refer to
them (e.g., wife, mother, uncle, cousin) |
4.
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raising children in some sort of family setting
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5.
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having a sexual division of labor (e.g., men's work versus women's
work)
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6.
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having a concept of privacy
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7.
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having rules to regulate sexual behavior
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8.
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distinguishing between good and bad behavior
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9.
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having some sort of body ornamentation
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10.
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making jokes and playing games
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11.
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having art
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12.
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having some sort of leadership roles for the implementation of
community decisions
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Culture and Society
Is Culture Limited to Humans?
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Non-human
culture?
This orangutan mother is using a specially prepared stick to "fish out" food from a crevice. She learned this skill and is now teaching it to her child who is hanging on her shoulder and intently watching. |
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- Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving.
- Culture is the systems of knowledge shared by a relatively large group of people.
- Culture is communication, communication is culture.
- Culture in its broadest sense is cultivated behavior; that is the totality of a person's learned, accumulated experience which is socially transmitted, or more briefly, behavior through social learning.
- A culture is a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.
- Culture is symbolic communication. Some of its symbols include a group's skills, knowledge, attitudes, values, and motives. The meanings of the symbols are learned and deliberately perpetuated in a society through its institutions.
- Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts; the essential core of culture consists of traditional ideas and especially their attached values; culture systems may, on the one hand, be considered as products of action, on the other hand, as conditioning influences upon further action.
- Culture is the sum of total of the learned behavior of a group of people that are generally considered to be the tradition of that people and are transmitted from generation to generation.
- Culture is a collective programming of the mind that distinguishes the members of one group or category of people from another.
- The national level: Associated with the nation as a whole.
- The regional level: Associated with ethnic, linguistic, or religious differences that exist within a nation.
- The gender level: Associated with gender differences (female vs. male)
- The generation level: Associated with the differences between grandparents and parents, parents and children.
- The social class level: Associated with educational opportunities and differences in occupation.
- The corporate level: Associated with the particular culture of an organization. Applicable to those who are employed.
- Power distance index: The index measures the degree of inequality that exists in a society.
- Uncertainty avoidance index: The index measures the extent to which a society feels threatened by uncertain or ambiguous situations.
- Individualism index: The index measure the extent to which a society is individualistic. Individualism refers to a loosely knit social framework in a society in which people are supposed to take care of themselves and their immediate families only. The other end of the spectrum would be collectivism that occurs when there is a tight social framework in which people distinguish between in-groups and out-groups; they expect their in-groups (relatives, clans, organizations) to look after them in exchange for absolute loyalty.
- Masculinity index (Achievement vs. Relationship): The index measures the extent to which the dominant values are assertiveness, money and things (achievement), not caring for others or for quality of life. The other end of the spectrum would be femininity (relationship).
- Before venturing on a global assignment, it is probably necessary to identify the cultural differences that may exist between one's home country and the country of business operation. Where the differences exist, one must decide whether and to what extent the home-country practices may be adapted to the foreign environment. Most of the times the differences are not very apparent or tangible. Certain aspects of a culture may be learned consciously (e.g. methods of greeting people), some other differences are learned subconsciously (e.g. methods of problem solving). The building of cultural awareness may not be an easy task, but once accomplished, it definitely helps a job done efficiently in a foreign environment.
- Discussions and reading about other cultures definitely helps build cultural awareness, but opinions presented must be carefully measured. Sometimes they may represent unwarranted stereotypes, an assessment of only a subgroup of a particular group of people, or a situation that has since undergone drastic changes. It is always a good idea to get varied viewpoints about the same culture.
- Some countries may share many attributes that help mold their cultures (the modifiers may be language, religion, geographical location, etc.). Based on this data obtained from past cross-cultural studies, countries may be grouped by similarities in values and attitudes. Fewer differences may be expected when moving within a cluster than when moving from one cluster to another.
- All enterprises operating globally need not have the same degree of cultural awareness. Figure 2 illustrates extent to which a company needs to understand global cultures at different levels of involvement. The further a company moves out from the sole role of doing domestic business, the more it needs to understand cultural differences. Moving outward on more than one axis simultaneously makes the need for building cultural awareness even more essential.

In the 20th century, "culture" emerged as a central concept in anthropology, encompassing the range of human phenomena that cannot be attributed to genetic inheritance. Specifically, the term "culture" in American anthropology had two meanings: (1) the evolved human capacity to classify and represent experiences with symbols, and to act imaginatively and creatively; and (2) the distinct ways that people living in different parts of the world classified and represented their experiences, and acted creatively.
A distinction is current between the physical artifacts created by a society, its so-called material culture and everything else,[3] the intangibles such as language, customs, etc. that are the main referent of the term "culture".
Culture (Latin: cultura, lit. "cultivation")[1] is a modern concept based on a term first used in classical antiquity by the Roman orator, Cicero: "cultura animi". The term "culture" appeared first in its current sense in Europe in the 18th and 19th centuries, to connote a process of cultivation or improvement, as in agriculture or horticulture. In the 19th century, the term developed to refer first to the betterment or refinement of the individual, especially through education, and then to the fulfillment of national aspirations or ideals. In the mid-19th century, some scientists used the term "culture" to refer to a universal human capacity. For the German nonpositivist sociologist Georg Simmel, culture referred to "the cultivation of individuals through the agency of external forms which have been objectified in the course of history".[2]
In the 20th century, "culture" emerged as a central concept in anthropology, encompassing the range of human phenomena that cannot be attributed to genetic inheritance. Specifically, the term "culture" in American anthropology had two meanings: (1) the evolved human capacity to classify and represent experiences with symbols, and to act imaginatively and creatively; and (2) the distinct ways that people living in different parts of the world classified and represented their experiences, and acted creatively.
A distinction is current between the physical artifacts created by a society, its so-called material culture and everything else,[3] the intangibles such as language, customs, etc. that are the main referent of the term "culture".

CREDIT: Konstantin Sutyagin | Shutterstock

CREDIT: Zurijeta | Shutterstock
- Communication of any sort, for example two or more people talking to each other, or communication among groups, organizations, nations or states: trade, migration, foreign relations, transportation,
- The feedback during the operation of machines such as a computer or tool, for example the interaction between a driver and the position of his or her car on the road: by steering the driver influences this position, by observation this information returns to the driver.
When many different cultures live together in one society, misunderstandings, biases, and judgments are inevitable—but fair evaluations, relationships, and learning experiences are also possible. Cultures cannot remain entirely separate, no matter how different they are, and the resulting effects are varied and widespread.
Ethnocentrism
Ethnocentrism is the tendency to judge another culture by the standards of one’s own culture. Ethnocentrism usually entails the notion that one’s own culture is superior to everyone else’s.
Example: Americans tend to value technological advancement, industrialization, and the accumulation of wealth. An American, applying his or her own standards to a culture that does not value those things, may view that culture as “primitive” or “uncivilized.” Such labels are not just statements but judgments: they imply that it is better to be urbanized and industrialized than it is to carry on another kind of lifestyle.
People in other cultures, such as some European cultures, also see American culture through the lens of their own ethnocentrism. To members of other cultures, Americans may seem materialistic, brash, or arrogant, with little intellectual subtlety or spirituality. Many Americans would disagree with that assessment.
Exported Ethnocentrism
When missionaries go to other countries to convert the local people to their brand of religion, they are practicing ethnocentrism. Missionaries usually want to convert people to their own forms of worship, and they sometimes encourage people to give up their religious beliefs.
Cultural Relativism
The opposite of ethnocentrism is cultural relativism—the examination of a cultural trait within the context of that culture. Cultural relativists try to understand unfamiliar values and norms without judging them and without applying the standards of their own culture.
Example: In India, the concepts of dating, love, and marriage differ from those in the United States. Though love is important, parents choose their children’s spouses according to similarities in educational levels, religions, castes, and family backgrounds. The families trust that love will develop over time but believe that a wedding can take place without it. From an American ethnocentric perspective, arranging marriages appears to be a custom that limits individual freedom. On the other hand, a cultural relativist would acknowledge that arranged marriages serve an important function in India and other cultures.
Culture Shock
The practices of other cultures can be and often are jarring, and even the most adept cultural relativist is not immune to culture shock. Culture shock is the surprise, disorientation, and fear people can experience when they encounter a new culture.
Example: Visitors to Western Europe from Islamic countries often experience culture shock when they see women wearing what they consider to be revealing clothing and unmarried couples kissing or holding hands in public, because these behaviors are forbidden or frowned upon in their own cultures.
Culture Shock at Home
Encountering an unfamiliar subculture in one’s own country, spending time with very rich or very poor people, or spending time with a group of people who hold radical or unfamiliar political views can produce culture shock just as much as encountering a brand-new culture in a foreign country.
Culture Lag
In 1922, the sociologist William Ogburn coined the term culture lag. Culture lag refers to the tendency for changes in material and nonmaterial culture to occur at different rates. Ogburn proposed that, in general, changes in nonmaterial culture tend to lag behind changes in material culture, including technological advances.
Technology progresses at a rapid rate, but our feelings and beliefs about it, part of our nonmaterial culture, lag behind our knowledge of how to enact technological change.
Example: Though the technology that allows people to meet online has existed for years, an understanding of what the proper conduct is in an online “dating” situation lags behind the knowledge of how to use the technology. No definite answers exist to many important questions: How long should people talk over the internet before meeting in person? What is the right interval of response time between emails? New technology has brought with it new questions and uncertainties.
Cultural Diffusion
Cultural diffusion is the process whereby an aspect of culture spreads throughout a culture or from one culture to another.
Example: In the United States in the early 1990s, only people who needed to be available in emergencies, such as doctors, carried cell phones. Today, every member of a family may have his or her own cell phone. In some developing nations, where standard telephone lines and other communications infrastructures are unreliable or nonexistent, cell phones have been welcomed enthusiastically, as they provide people with an effective communication tool.
Global Diffusion
Many aspects of American culture, such as McDonald’s hamburgers and Coca-Cola, have been diffused to other countries, and food items from other countries have become diffused throughout the United States. Sushi, for example, is now available in grocery stores in many parts of the country, and pizza can be found almost everywhere in the United States.
There is a tendency to use the term in a less strict way, to mean approximately the same thing as "culture" and therefore, the term can more broadly refer to any important and clearly defined human society.[1] Still, even when used in this second sense, the word is often restricted to apply only to societies that have attained a particular level of advancement—especially the founding of cities.
The level of advancement of a civilization is often measured by its progress in agriculture, long-distance trade, occupational specialization, a special governing class, and urbanism. Aside from these core elements, a civilization is often marked by any combination of a number of secondary elements, including a developed transportation system, writing, standardized measurement, currency, contractual and tort-based legal systems, characteristic art and architecture, mathematics, enhanced scientific understanding, metallurgy, political structures, and organized religion.
The culture slowly evolves into a civilization, meaning culture gives rise to civilization. A civilization is an organized form living that includes various aspects such as social, religious, political and military.
· Civilization is more wideness than Culture, it is the comprehensive result of the complementary efforts of the human communities throughout the history.
· In one word, it is a cumulative fruit of the continuous action throughout of the succession of the human generations.
· Civilization is founded generally, on tow pillars, cultural pillar and material pillar.
· From the material side, I believe there is only one building of the human civilization.
So, I believe that we are in front of a cumulative civilization; consist of a divers civilized unites, every unite belongs a certain nation in the course of the human history.
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